Chapter 1: The Design of Everyday Things by Donald Norman
When Prof. Banzaert said that people live by this book, I thought I might like this book. No, I love it, and Donald Norman is a genius. A single man has encompassed every frustration and emotion I have had towards terribly designed products. Unlike those that continually attribute their failures with mechanics to their own inaptitude, I have always been the first to shout at an object and detail every aspect that is "wrong" about it. Who made you?... This is so non-user-friendly -- and just crazy... What person thought to put the buttons here?... Even the instructions are terrible! However, Norman goes beyond just simple frustration and opens the reader to the technical details of product design. He placed words to why I thought a product is badly designed: now I can look for "feedback" and "mapping" in a design as well as conscientiously see how my brain identifies "affordance." Moreover, I really enjoyed how he uses many real-life examples of well and poorly designed products, giving the reader an opportunity to apply what they just learned.
One example that he could use in his section as a mix of bad and good ideas is my Otterbox case, known for its strong protection from scratches, cracks and drops. My sister and I had the hardest time constructing what we thought should be a simple case. Unfortunately, the instructions had fallen out of sight but, as they were only four small drawings (no text), the instructions may not have helped much more. In the Otterbox (defender series) case set, there are four layers plus a holster.
First, we placed on the open, rounded layer on top and the hard bottom case on the bottom: we heard several snaps, meaning they connected and meaning we received "feedback." The back layer was upside down and covering the camera. Yet, once we realized this, my sister and I could not unsnap the case. There were no clear indicators to press here or here. Finally, my sister took a knife and inserted it between the slit to pry it open. It finally unsnapped, and we corrected the back side. Unfortunately, we did not realize that a screen protector is included in the set. Moreover, it is a hard plastic (not the common adhesive), which had to be placed under the top layer. On the other hand, after prying the layers apart again, the screen protector had clear indications of how it should be placed: two openings existed that fit the Home button on the bottom and the shape of the forward-facing camera and speaker. The final layer was also easy to put on, since my sister and I were reminded earlier not to cover the camera. Moreover, the holster was designed that how one inserted the phone did not affect how it was held.
For some steps of the process, clear "feedback" and "mapping" existed. In other steps, the designer may have wanted to make a product that could not have the layers oriented incorrectly or produce false feedback. Also, if I need to reach my battery, it should be easy to recognize how to unsnap the layers. In this scenario, the Otterbox has good attributes as well as bad. For a person being introduced to the product or for someone who is not paying attention, the cases may present a problem (as it did to my sister and I).
For some steps of the process, clear "feedback" and "mapping" existed. In other steps, the designer may have wanted to make a product that could not have the layers oriented incorrectly or produce false feedback. Also, if I need to reach my battery, it should be easy to recognize how to unsnap the layers. In this scenario, the Otterbox has good attributes as well as bad. For a person being introduced to the product or for someone who is not paying attention, the cases may present a problem (as it did to my sister and I).
So glad to see that the book is resonating for you! And I'm glad to see you recognize that product-related confusion is the fault of the designer, not the end user. You've clearly applied the concepts from the book to your critique of the Otterbox, and included a picture to add clarity.
ReplyDeleteI have had similar struggles with my phone cases, so I understand your frustration. I'm curious as to whether if you had had the instructions if it would have been easier for you to use or if they wouldn't have helped at all. The people developing these products should realize that most people don't use the written directions anyway. I admire your ability to say that it is the product that is wrong not yourself, I also assume I am the one doing something wrong!
ReplyDeleteNow think as a designer, designing something complex. How do you do so if you can't rely on people to read instructions? Are there complex products out there that can have no instructions successfully? If not, how do you incentivize instruction reading? My cellphone case, an otterbox competitor, actually, only grants you an extended warrantee if you take a quiz covering what was in the instructions. Totally annoying, but I did it, and love the case, so perhaps it worked.
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